I'm the founder of the group and I know from personal hardships how tough life can be and sometimes life can get in the way of what's important, family and our loved ones. I help men and myself improve their lives using diet and exercise to improve their fitness and health which as a by product enhances many more aspects of your life. I've been helping men lose fat and get strong for over 14 years and have realised that a fitter, leaner and stronger man is a better man! For his loved ones and he's career.  

At 56 years old I thought I would never reach the point you see in my transformation photo. More importantly my relationship with my wife improved dramatically. We were happier again and our sex life was like how when we first met! By taking care of myself many different areas of my life improved I had more energy and focus and this newfound drive made me feel like a much younger slightly better version of me.

Since working with Joe I thought I had a pretty good understanding of fitness and diet. But seemed to never really see the results I saw other people achieving quicker.

Having Joe as my coach really helped me turn a corner on my attitude and approach to my fitness. From our very first session he brought challenges with a smile which kept me motivated to push harder and help me to achieve more than I thought was possible given my previous attempts with fitness in the past, it's clear he was passionate about seeing me move towards and even in some instances surpassing my own goals. He expresses this passion by helping to design a specific program and helping me tweak, change, adapt this program. I most appreciated his flexibility given my job, he made it possible for me to work very hard while managing a busy timetable. I'm so grateful I've got to train with Joe I would recommend him to everyone and anyone who wants to invest in they're health and fitness.

I chose Joe as my coach as I'd observed him training other people and he looked really focused and engaged. He wrote a great program for me and was really motivational. He also gave me really clear, easy-to-follow advice about diet and worked with my injuries. I've stuck to my three times per week workout plan, and I feel and look different only weeks later. I've lost weight, and feel stronger and more flexible, and my body is starting to have a better shape. I would definitely recommend Joe as a fitness trainer, coach. also for any nutritional advice.

Joe is inspirational. His energy for all things related to exercise and fitness are infectious and I have benefited massively from his training approach. Within my body and life! I have achieved goals within such a short time that I didn't think possible. And that certainly would not have been without his training, coaching and guidance. With Joe I have made huge improvements in all areas of my fitness strength flexibility and in my calisthenics abilities I feel fitter and healthier now at 48 than ever before thank you Joe!